INSIGHT

WHO SAID THAT STEPPING ON THE POO ' GOOD LUCK?
IN SOME SITUATIONS, IT IS EASY TO MAKE BAD FIGURE, DUE TO AN OVERSIGHT OF MASTERS OF DOGS,
WHICH DO NOT COLLECT THE DROPPINGS OF ITS ANIMALS.
AS A RESULT, WE HAVE A DIRTY CITY, AND WE COULD FIND OURSELVES IN AWKWARD SITUATIONS AND NOT VERY PLEASANT.

CREATIVE SOLUTION

THE CAMPAIGN WILL BE DEVELOPED ON DIFFERENT MEDIA:
• PRINT/POSTER CAMPAIGN: TWO HYPOTHETICAL SCENARIOS, A FIRST ROMANTIC DATE AND AN IMPORTANT JOB INTERVIEW; IN BOTH CASES, THE SUBJECTS ' SBADATI ' DOES NOT HAVE NOTICED YOU POUNDED YOUR DOG DROPPINGS, THUS CREATING AN AWKWARD AND UNPLEASANT SITUATION.
THE BILLBOARDS WILL BE PLACED AROUND THE CITY, WITH BUS STOPS/SUBWAY.
• DEVELOPMENT OF A LOGO, WITH THE HASHTAG #PADRONISBADATI, WHICH CAN BE USED ON SOCIAL NETWORKS (TWITTER, FACEBOOK, INSTAGRAM), IN VARIOUS FORMATS, COLORS AND SIZES;
• CREATION OF DOG WASTE BAGS WITH LOGOS AND GRAPHICS RELATING TO THE CAMPAIGN, TO BE DISTRIBUTED FOR FREE TO OWNERS OF DOGS IN THE CITY;
• CREATING A LANDING PAGE DEDICATED TO THE COUNTRYSIDE, WHERE THEY CAN BE POSTED PHOTOS WITH HASHTAG, NEWS, CONTEST, WITH LINKS TO THE WEBSITE OF THE MUNICIPALITY OF SESTO SAN GIOVANNI (MI)

BECOME A CLEANER

WOULD YOU LIKE TO SEE THAT YOU RESPECTS OUR CITY STREETS, PICKING UP YOUR DOG'S DROPPINGS? BECOME A CLEANER!
POST THE MOST BEAUTIFUL AND FUN SELFIE YOU AND YOUR DOG ON FACEBOOK, TWITTER OR INSTAGRAM, WITH THE HASHTAG #PADRONISBADATI.
The 3 MOST VOTED PHOTOS WILL WIN a FANTASTIC KIT for YOUR DOG, THAT INCLUDES FOOD, ACCESSORIES AND GAMES!
THE KITS WILL BE MADE AVAILABLE BY SOME PET SHOPS IN SESTO SAN GIOVANNI.
WHAT ARE YOU WAITING?
RESPECTS BECOME A CLEANER CITY!
#PADRONISBADATI

PROJECT REALIZED BY: GIORGIA BRANDOLESE, FRANCESCO PUCCI