ASL MILANO - TESI 2013
Thesis IED Milano 2013
Degree courses in Advertising Communication (Art Direction, Copywriting), RP Events
Implementation of an integrated advertising campaign aimed at raising awareness against alcohol abuse, specifically among young people aged 14 to 22 years.
Client: ASL Milano
The campaign consists of several phases:
- Phase teaser: guerrilla, viral video, social media
- Event: Conference compulsory for all students, which, surprisingly, turns into a concert
- Phase institutional social networking application, landing pages, print campaign
- Roadshows
- Format reproposed
Team work:
Giorgia Brandolese - Copywriter
Marco Buonocore - RP Eventi
Marie Valentina Gotti - RP Eventi
Hans Leopold Helm - Art Director
Roberta Pezzi - Art Director
Francesco Pucci - Art Director
Thanks to:
Lilia Tasso
Spazio Ansaldo (Milano)
tutti i ragazzi protagonisti di "The Crossing"
Degree courses in Advertising Communication (Art Direction, Copywriting), RP Events
Implementation of an integrated advertising campaign aimed at raising awareness against alcohol abuse, specifically among young people aged 14 to 22 years.
Client: ASL Milano
The campaign consists of several phases:
- Phase teaser: guerrilla, viral video, social media
- Event: Conference compulsory for all students, which, surprisingly, turns into a concert
- Phase institutional social networking application, landing pages, print campaign
- Roadshows
- Format reproposed
Team work:
Giorgia Brandolese - Copywriter
Marco Buonocore - RP Eventi
Marie Valentina Gotti - RP Eventi
Hans Leopold Helm - Art Director
Roberta Pezzi - Art Director
Francesco Pucci - Art Director
Thanks to:
Lilia Tasso
Spazio Ansaldo (Milano)
tutti i ragazzi protagonisti di "The Crossing"
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