Amo La Vita ONLUNS cares because it arises as a service. We must aim to reduce the gap between institutions and people, and to do this, you must log in subjective experiences of the patient and those who are beside him, trying to feel their emotions.
Patients and relatives need to feel that their world, their experience, are taken into consideration.
communicate means to relate two different worlds and the communication is not another that the result of this exchange.
We created a logo and a brochure.
Our logo consists of a textured elements (words, symbols, iconic and indexical) designed and written by hand, which return the concept of contrast typical of human life.
Among the words:
cry, listen, think, tie, box, fight, build, truth, path, freedom, unconsciousness, afterthought, decide, you know, now, to dream.
Among the symbols:
male, female, up down, courage Fear, North South, half glass, AZ, even odd, cold, hot, 9-6, heavy, light, switched off, back and forth, right left, AM-PM, day night, heads or tails, I do not see, circle triangle.
The elements of texture have their own meaning, but are read as one, acquiring value as well as the sense of life, characterized by contrasting elements which in their aggregate constitute existence.
Love Life Ong is a place to complete the texture and emerges through it.
The font used for the log is Helvetica Neue LT Std 75 Bold. From the visual point of view, this family of font enjoys neutrality, does not affect, does not prevail over the rest of the image.
At the same time, it is a san serif (sticks), creates a contrast with the texture characterized by a plus sign cool and clear, typical of calligraphy.
The latter is a stylistic choice that emphasizes the anthropological aspect of medicine, which is reference to the association.
The paper used is of type jam 120g off-white, to emphasize the delicacy of the topic.

Examination IED Milano | Edited by: Giuseppe Rodano, Giacomo Viapiana, Francesco Pucci